My week started with a two day trip to our office in Budapest so it seems appropriate to look at some of the issues that are affecting that region. The recession that followed the financial crisis has taken a heavy toll. Many permanent recruitment based businesses failed as opportunities dried up and companies cut staff to stay afloat. Politically the country has swung back to the centre right and we are seeing a more nationalistic approach that is at odds with Hungary’s presidency of the EU. Many years ago I was advised by a close Hungarian friend that I would find it hard to find business in this region as Hungarians did business with Hungarians. Now nothing could be further from the truth, as faced with a shrinking home market, Hungarian businesses and Hungarian individuals seek international opportunities, and recognise the need to add linguistic skills to achieve their objectives. I am always impressed by the creativity and educational abilities of the Hungarians that I work with, and PMi can often be a useful marketing partner to achieve international expansion and market penetration.
I was very interested to hear several bankers complaining about the impact of the governments new bank levy/tax which far exceeds the rates in neighbouring states. While some banks are achieving profitability despite the levy others such as Banco Populare have sought to achieve a sale of their Hungarian business at the difficult time. Populare is the successor to IC bank which it acquired some years ago and still runs on an Oracle Flexcube platform. Populare’s decision to sell is in part driven by the needs of its parent in Italy to restructure. Indeed with a large part of Hungary’s retail sector in the hands of other European banks we can expect more consolidation such as the FHB/Allianz Bank merger and the further sale of some distressed players. And who will the buyers be? Well in one case it looks as if the Russians may be coming in the form of Sberbank or even possibly VTB. It remains to see how depositors (especially expat Russians) might react to such a move.
Hungary will always be unique if only because of the insulation resulting from a difficult language. A colleague was telling me that there are some advantages and similarities when I go to Kazakstan. It’s speciality extends to its wonderful cuisine and wines and next month I hope to be back for the Mangelica pig festival, which is a good excuse for some pre Lent festivities.
One of the reasons for my visit was to cement our relationship with a local telecommunications resource management specialist so I am sure that there will be plenty of chances to learn more about these fascinating people.
David Lewis
CEO
PMi Global